David A. Snodgrass
President and CEO
Appointed by the Lake Trust Credit Union Board of Directors in October 2011, David brings with him to Lake Trust a vast depth and breadth of successes from his former positions. Previously, he was Executive Vice President and Chief Strategy Officer at Affinity Federal Credit Union in Basking Ridge, New Jersey, and President and Board Member of Affinity Financial Services LLC.
In his 17 years with Affinity, David conceived, developed and launched hundreds of initiatives that resulted in the expansion of membership in excess of 100%. Through his work with Affinity and formerly the NCUA, he has demonstrated deep expertise in strategic planning and business transformation as well as mergers/acquisitions, joint ventures, news business development, information technology and training.
Best known for his creative thinking, David has an entrepreneurial spirit and an astounding ability to dream big; this really shined through with Affinity iLab, a team that he developed with credit union employees to brainstorm new products and services. He is respected for his strong capacity to see and define possible risk and is highly regarded for blending financial responsibility and creativity.
David has served as Chairman of the New Jersey Council of CUES, is a former member of Filene’s i3 Innovation Group (2006-2009) and was named among the “40 Top Executives Under 40 in New Jersey” in 2006. A graduate of Indiana University of Pennsylvania with a Bachelor of Science in business administration and accounting, David also holds an MBA from LaSalle University in Philadelphia.
An active community service advocate, David trains for local road races that raise money for area charities and has participated in credit union industry-sponsored Cherry Blossom 10-mile run in Washington D.C. four times in the past five years. He can also be found on the golf course, riding his motorcycle, and spending time with his children and wife.
Senior Vice President of Member Experience
Jane has been part of the credit union since 1992. She currently oversees Human Resources, Brand Development, Research and Development and Corporate and Social Responsibility.
Jane serves on the Executive Committee of the Capitol Area Chapter of Credit Unions, serving as the Chair and Secretary previously. During her term as Chair, she led key changes to create a more inclusive organization, including a dues restructuring and name change, allowing more credit unions to join and have a voice in important industry impacts.
Her passion for empowerment created several key changes in the organization ensuring member feedback was heard at all levels of the organization. In her former position as the Senior Vice President of Retail Delivery, she implemented a regional structure giving greater authority at the branch level. Additionally, she piloted a cashless branch, and brought the popular Save-to-Win product to the organization.
Prior to joining Lake Trust, Jane worked for Michigan National Bank Corporation for 14 years where her last position held was Assistant Vice President, Branch Sales Manager.
Jane is a graduate of Michigan State University and holds a bachelor’s degree in communications. She is also a graduate of the CUNA Management School. She has served in several credit union professional organizations and is currently a member of the Credit Union Executives Society.
Jane resides in Okemos with her husband, Lee. She enjoys traveling, cooking and spending time with Sport and Scarlett, her two golden retrievers.
Senior Vice President of Brand, Strategy + Culture
Inspired by the brilliant people around her and the opportunities to recreate consumer finance, Danielle Brehmer is the Senior Vice President of Brand, Strategy and Culture at Lake Trust Credit Union, where she’s worked since 2002.
Danielle supports the Culture + Engagement, Brand Development, Strategic Innovation and Community Development functions at the credit union. As part of her role, she’s reimagined the organizational structure of these teams and others at the credit union, developing highly-talented and empowered centers for change and member value. Danielle sparks creativity and progress, introducing many strategic initiatives like Lake Trust Rewards, the Lake Trust Foundation, and Lake Trust U.
A graduate of the Filene Research Institute’s highly-regarded i3 (Ideas, Innovation, Implementation) program, Danielle worked with some amazing teammates, developing concepts like Switch Ninja, an automated switch kit, and collaborated with Filene leaders to reimagine the i3 program for coming years.
Go Green! Danielle is a Spartan and earned her bachelor's degree in advertising and public relations from Michigan State University. She’s currently pursuing a Master of Business Administration at Cleary University.