Nicole’s Story

More compassion. More change. More love.

Nicole, the owner of More Love Collective, wears a jean jacket and scarf and smiles at a beach in Grand Haven

Meet Nicole. She is the founder of More Love Collective, a small business based in Grand Haven that sells beaded bracelets for a greater purpose. Fifty percent of every bracelet sale is donated back to Nicole’s community in an effort to multiply positive impact. To date, over $10,000 has been donated through various charitable organizations and to individual community members. Nicole is a Lake Trust personal and business banking member — and has been for over 20 years.

Nicole is powered by a remarkable desire to simply help people through their personal life journeys. When she isn’t seeking out beads, she can be found in her yoga studio, providing advice to women as a life coach, or even writing her third book. Her own journey with More Love Collective has been a combination of selfless community involvement and inspiration from those who matter most. She sees her late father in every bracelet, a physical representation of his lifelong empathy for community members who are overlooked or undervalued. And the bracelets themselves? Distinct, uniquely inspired, and always handcrafted.

Power you can see. Power you can wear.

Nicole considers empowering women to be her purpose in life, and she always prioritizes the wellbeing of those around her. Whether coaching women, building her diverse network of difference-makers, or simply leaving a sizable tip at a local restaurant, paying it forward is her daily pursuit. More Love Collective gives her the power to make an even broader impact across communities in Michigan. From LGBTQ+ organizations to foundations that support individuals with rare diagnoses, Nicole’s work with More Love Collective has always been bigger than bracelets.

Nicole, the owner of More Love Collective, speaks to two women and a young boy in a yoga studio

The freedom to take chances.

Nicole looks to Lake Trust for all of her financial needs — and all of her family’s financial needs as well. Her enthusiasm for saving has even been passed down to her daughter, who has a few Lake Trust Certificate of Deposit (CD) accounts herself. Nicole believes that Lake Trust has “given [her] the freedom to take chances in business and be a true entrepreneur,” thanks to a business banking membership that helps support the work of More Love Collective. As someone who appreciates a genuine connection, she enjoys visiting her branch and having a casual conversation about financial wellbeing and future growth. She is excited to continue the mission of More Love Collective alongside her team at Lake Trust.

Nicole, the owner of More Love Collective, sits with another woman while making a bracelet

Nicole believes that More Love Collective is “just getting started.” Her next step is to work alongside small business experts at Lake Trust to scale the organization with strategic advice and practical finance solutions. Through the power of gratitude and humility, she wants to build on her passion for giving back. She is making an impact with more organizations. More community members. And in the process, making more bracelets.

That’s the power of paying it forward.

Nicole’s Story

Power you can see. Power you can wear.

Power you can see. Power you can wear.

The freedom to take chances.

The freedom to take chances.

Save for what’s next.

Discover the power of your business with a Lake Trust business membership.