Each year when I write this letter, I’m always in awe of everything we’ve accomplished in just 12 short months. As a team. As a community. And as a membership. While it’s easy to overlook the impact of what we do when working through day-to-day tasks, I challenge each of us to look for the magic that happens around us each day. Whether it’s helping a member get approved to purchase their first vehicle; showing support for a local nonprofit through volunteerism; connecting a local entrepreneur with resources for growth, or one of the many other achievements that make an impact in the lives of Michiganders.

It's with great honor that I share our 2024 impact report with you. I’m pleased to report that the credit union saw measurable growth last year. And we’re hopeful this trend will continue in 2025. Through partnerships, products, services, and educational opportunities, we’ll continue to explore more opportunities to enhance the financial wellbeing of our membership and beyond. To empower people to make the best decisions for their situation. And build the confidence to dream bigger.

As always, I’d like to extend a heartfelt thank you to the members who trust us to support their financial wellbeing. Our powerful team who proves their dedication to our mission each day. And the partners who share our passion for creating more connected communities. Let’s create a world in which everyone thrives. Together.

David A. Snodgrass
President & CEO