I couldn’t have made it without my family, my business partners, and the people in my community who are always pushing me.
Jessie's Story
The Hayes Institute
The Hayes Institute
Located in the heart of Corktown is the 4,000 square foot Hayes Institute of Esthetics & Entrepreneurship. A place where those who are passionate about the beauty industry can gain the expertise to obtain their esthetician’s license. And learn how to become a successful business owner. From the knowledge of how to create and execute a flawless treatment plan for clients. To marketing, financial management, and more.
Jessie consolidated the previous Skinphorea Facial Bar & Acne Clinic locations to the Corktown location. The new Hayes Institute has six private treatment rooms, the facial bar, and classroom areas. They offer the same services and prices as before with the additional option to choose spa services from a Hayes Institute student at a discounted rate.
When Jessie began the process of evolving Skinphorea into The Hayes Institute, Lake Trust was there to offer support. “Lake Trust has always been part of the journey. Lake Trust called me to offer grants, and I was able to get funding to help with the transition,” says Jessie, “Because I keep that relationship with the Lake Trust team, they let me know when opportunities come up.”
Raising the bar.
Raising the bar.
The story of Skinphorea Facial Bar & Acne Clinic begins at Jessie’s home. In the early days of her business, Skinphorea began in a spare bedroom. That’s where she gradually built her clientele, offering spa services and acne treatments to community members in the Royal Oak area. But that spare room was also a launchpad. A place of possibilities. A starting point for Jessie to refine her business expertise, develop partnerships, and grow Skinphorea into the thriving business that it is today.
More than skin deep.
More than skin deep.
For Jessie, her business is more than a destination for premium facials or skin treatments. Whether you visit the Royal Oak or Detroit location, Skinphorea is a place for renewed confidence. That is the foundation of Jessie’s mission — inspiring every client to rediscover and embrace their true, most beautiful selves. And this mission is connecting with a larger community every day. Anyone who believes healthy skin can positively impact overall wellbeing is welcome at Skinphorea.
“Lake Trust empowers me to keep going.”
“Lake Trust empowers me to keep going.”
Jessie's ambitions to expand Skinphorea were nearly stifled during the COVID-19 pandemic. She needed additional funds to help fulfill inventory and brave the challenges that most small businesses were facing at that time. Lake Trust offered a Small Business Microloan that helped Skinphorea "take off" and stabilize over the long term. As a business banking member, she values Lake Trust beyond her Membership Savings Account or Business Checking Account. She also loves the people, the community connection, and the educational resources that have all brought her closer to financial wellbeing. That's why she frequently refers businesses to Lake Trust — because she wants women entrepreneurs throughout our state to find success.
